Cookies Policy

We seek to be transparent in all of our activities as a Trust and therefore want to be clear about how we use cookies to improve our visitors’ experience when using our website. This policy sets out the reasons we use cookies, the types of cookies we use and how long these cookies are operational on your computer or device.

This policy relates to The Road Victims Trust, a Registered Charity with the Charities Commission that provides free emotional and practical support to all persons affected by a road death across Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk and Suffolk.

This policy applies to any person or group or people who visit our website and social media.

What are cookies?

We use the term cookie to describe cookies and similar technologies such as tags and pixels. Cookies are small data files that websites place on your computer, laptop or mobile device. You can set your browser not to accept cookies and the following website tells you how to remove cookies from your browser:

Our use of cookies

We use Cookies for the following purposes:

  • To improve the performance of our websites by understanding which parts work well, and which don’t.
  • To measure how effective our marketing communications are.
  • To enable us to collect information about how you and other people use our websites.

What cookies do we use?

Google Analytics
We use Google Analytics to track visitors to our website. For example, it allows us to view data on how many people are browsing the website on a mobile device so we can seek to improve their online browsing experience. Whilst Google Analytics allows us to track your progress through our site we are not able to track you directly – only that an unidentified user has accessed content.

Visit Google’s website for information on opting out of services and changing your privacy settings.

Social media (Facebook, Twitter and Instagram)
We may use the sharing tools and widgets for the above social media platforms.  These widgets give you the functionality to post, share, and email content on the website to a friend. If you have a cookie stored already with one of the social media platforms (for example, if you’re logged into Facebook) our website will recognise this.

We use JotForm for all our online form submissions. All form submissions are submitted to a secure database.  None of your details are shared with any third parties, and we will never add your contact details to a mailing list without expressed permission and consent.

Visit JotForm’s website for information on their privacy policies.

Remarketing is a way for us to connect with you based upon your past interactions with our websites.  Third-party marketing platforms may be used by Road Victims Trust to perform remarketing services, such as Google Ads.  These sites use cookies to serve ads based on a user’s prior visit to a website.  To opt-out of customised Google Display Network ads, visit  You can find out more about how Google uses any data it collects by visiting

Other websites
Our websites contain links to websites operated by third parties.  Road Victims Trust has no control over such third-party websites and accordingly cannot be responsible for the protection of any personal information that you may provide while visiting such websites.